As Seen In

“This wasn't a health snack pretending to taste good.”

I Went to Amazon for Protein Bars. I Left With a Bag of Freeze-Dried Mangoes.

By Pranita Khurani

“Closer to a chip than anything resembling regular dried fruit.”

Between Sets on a Paddle Court, a Snack Break That Wasn't the Usual Bar or Chips

By Suman Gupta

“The one-line ingredient list did more work than any pitch could have.”

At AYC in Mumbai, the Quietest Stall Had the Longest Queue

By Pranita Kurani

“Six single-ingredient fruit snacks, nothing on the label beyond the fruit itself.”

India's Snacking Aisle Is Quietly Getting a Health Makeover With FRUDO — Fruit Snack Pouches

By Brin Kumar

“Just fruit, torn open and eaten straight from the pack.”

I Was Searching Instagram for a Snack Recipe. I Found a Brand That Skips the Recipe Entirely.

By Prashant Kapadia