As Seen In

“A brand that skips the recipe entirely — just fruit, freeze-dried, torn open and eaten straight from the pack.”

I Was Searching Instagram for a Snack Recipe. I Found a Brand That Skips the Recipe Entirely.

By Prashant Kapadia

“Six single-ingredient fruit snacks, nothing on the label beyond the fruit itself — no added sugar, no preservatives, non-fried.”

India's Snacking Aisle Is Quietly Getting a Health Makeover With FRUDO — Fruit Snack Pouches

By Brin Kumar

“The one-line ingredient list did more work than any pitch could have — people who tried a sample often came back minutes later for a second.”

At AYC in Mumbai, the Quietest Stall Had the Longest Queue

By Brin Kumar